Top 5 Video Ideas for Content Marketers (2019)

Top 5 Video Ideas for Content Marketers (2019)



In this video we're going to discuss
our top five video ideas for content
marketers. Sometimes it may be difficult to
come up with your initial video idea or topic. Hi I'm Dave with Nickel City
Graphics and today we're going to discuss why
these videos could help you kick start a video
marketing campaign or help you incorporate video into
your content marketing strategy. By having high quality
video topics you'll be able to effectively
execute your marketing strategy. Say what you want about Twitter, but
every second 700 YouTube videos get shared. It may be difficult to put that into
perspective. Ultimately it just goes to show how
important video is to your content marketing
strategy. It's so easy to share and acts as a social currency. Before you turn your camera and your
lights, you're going to need something to
talk about. Now these aren't the only video
topics but they'll definitely will help you
get started. Our first idea involves interviewing
someone. This could be a testimonial but it doesn't have to be. You might want to consider finding
an expert in a related field, who you can sit down with and have a chat with. Figure out some questions you are
your target audience me like they have answered and then fire away. With this, you're really looking to
gain industry knowledge from a seasoned veteran who knows a
thing or two about the industry. Here's an example. Let's say you're working on a
marketing plan for an automotive company or car dealership. You're to help with generating brand awareness and to work on some videos for
internal use. You can find an employee or manager who has been in the car
business for years. Sit down with that person ask some
simple questions about how long they've been in the
business, how things have changed over time and some tips they'd like to get the
potential new people. Since this person is a seasoned pro, they're going to have a frame of
reference that not many others have. You can do a simple recording set up and create multiple video for social
media based off of this conversation. Idea number two is about going
behind the scenes. What kind of work goes into the
products or services you're looking to create
content for? What are some things that your
employees are really good at? Is there something you like
potential customers to know about your brand in a fun
way? Showcasing a particular person or process in video form could be
the ideal way that demonstrates the behind the
scenes work process to your viewers. Record this as an interview style, like a vlog or combine the two
together. Do whatever will tell the story
best. Depending on how much content you're
looking to produce, these videos end up going all over
social media. Having a YouTube channel
where you can develop the community around your brand
would be awesome. You could also have someone
this constant live on something like Facebook or Instagram. Our next idea involves a recording a
tutorial. This goes back to the O.G. days of
YouTube. And since YouTube is the second
largest search engine you have a lot of potential to gain
organic traffic here. Some people are able to follow
something step by step after reading it. Others prefer to see a video on the
subject to watch how everything is supposed
to be done exactly. Keeping this in mind, you can make a video tutorial
accompanied with a written one, say in the form
of a blog post. This way people can decide if they
rather watch it or read your tutorial. In this case everybody wins. Here's an example. Let's say you're helping a small mom and pop pizza shop create some
digital content to help with brand
awareness. Everybody loves pizza so why not
make a video and a blog post on how to make a
simple pizza from scratch. Like we're talking, making the homemade dough to putting
it and taking it out of the oven. This process can be long complicated
for some people. Having a video live alongside
written blog post, in this case, it's basically a
recipe, will ensure people will follow
everything exactly. And don't worry the pizza shop
doesn't have to give away their secret recipe. Video idea number 4 is about teasing something new. You know how movies like to make
teaser trailers? Thinks something like that. Are you coming out with a new
product or service soon and offering it? Creating a teaser
video was a good way to gain some attention
for the upcoming announcement or release. Just like how a movie teaser trailer
works this will help generate some hype and buzz surrounding your brand. Give people a small sampling of
what's to come. This is also an opportunity to show
the fun side of your business and share some
humor. I would recommend keeping it
appropriate for the industry you're in or the industry you're
making constant for. Ultimately, keep it short and sweet so you can focus on
relating value for what's to come. Last at number 5 is about giving
thanks. Did your company just close an
incredible year of sales and growth? Did you just wrap up a successful
product launch. You can share your gratitude by
making a thank you video. Since video does an excellent
job of conveying emotion and humanizing your brand, it will achieve a lot with the small
package. It's a great way to show potential
new customers how successful and humble your company
is. Not to mention these things mean
pretty easy to produce. With a smartphone camera, good audio and the lighting you'll
be able to whip something up in no time. And there you have it. Our top five new ideas for content
marketers. We really hope this information was
useful to you and that you learned
something new today. Let us know in the comments down
below, which video idea you're going to use
next? Or if you already follow a similar
formula, what's a unique way you've made a
video based off of one of these ideas? We'd love to hear what you have to
say. Don't forget to hit the subscribe
button to see all our future videos on video marketing. I'm Dave with Nickel City Graphics. Thanks again for watching.

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