Music Expo Miami 2019 at the SAE Institute Miami

Music Expo Miami 2019 at the SAE Institute Miami


Intention vs perception is every thing inside
the music industry. Even if the song, the studio, the artist,
whatever you’re working on is so true to heart… You want to get that out there…You want
to share that with your friends… You want to build new fans… You want to build revenue streams. Many others want to do the exact same thing. So while your message may be true to heart
and resonate with you, it might sound like the exact same message for everyone else. My name is Loren Weisman. I used to be a session drummer, a ghost drummer
and a music producer, now I’m a branding strategist. I am going to see some of you at Music Expo
Miami on March 30th at the SAE Institute. You can find out more about it at musicexpo.co/miami I am going to be on a couple panels and I
am going to be there to talk to you about intention vs perception. We are going to talk about the messaging that
you are putting out behind the art…. Don’t worry about it! It’s all good! Because every so often… and this actually
is going to tie in really well… There is a lot of noise around you, when you
begin to say the same thing. You harmonize and all the sudden, they can’t
hear you. That’s very common in the music industry
and many other industries. So how do you stand out? It’s not necessarily the song. It’s the brand engagement. It’s the social signals. It’s the way that you are able to engage
with your the different audiences… to be heard, be seen and have the best chance today. This is going up. My name is Loren Weisman. I will see you at Music Expo Miami, March
30th at the SAE Institute, more info at musicexpo.co/miami.

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