Best free tool by Facebook for digital marketers

Best free tool by Facebook for digital marketers



hi my name is Jack from in March agency and where we are a digital marketing company specializing in video production and video content for social media so today I'll be talking to you guys about facebook at library and why every small and medium-sized businesses have to – like this right now before it's too late so what is Facebook at library because Facebook has been in a lot of controversy over privacy laws especially with the government campaigns that they ran in the u.s. they have implemented very very transparent features into the platform so what you can see from Facebook libraries are all the Facebook ads that are running concurrently in the marketplace so you can see all your competitors what they're doing so you can see all their ad copies you can see all the pictures all the graphics and all the videos that they're doing so what can you see from these you can see the effectiveness of each copy so if an ad has been running online on that platform and it tells you since which date or which month of the year they have been starting they have ran and are still running it will show you which of those are and obviously if the has been running since 2017 September and it's only 2020 or 2019 then you and you already know that they are spending money on an ad that works or converts and that's where you can go and really look into some of the potential ways you can copy your competitors to maximize your profit as well secondly you can see is all the big-name companies that are doing all the campaign so for example you can look at Singapore Airlines you can see all the different ads that they're doing so there's a lot that you can see so some of them tend to be videos which are very focused on brand awareness well some of them are just more to offers and getting the consumers to buy so what you don't know is obviously who they're targeting and how they're targeting it that's on the back end which they don't really show you they just show you the and a copy as well so if you are a boxing gym for example I will highly recommend you to check out evolve MMA they do amazing content they do a lot of testimonials a lot of commercials a lot of pictures a lot of design as well and you can get inspired to create something similar so that you can attract your audience as well and another thing that we should always focus on as well is the landing page obviously an ad can be great a video can be great but when you have a shitty landing page or when you have a landing page that is just a home page which you always just remain people to our Facebook page that's where it will never convert because consumers need to be understood needs to need to learn what your service is and what it provides so when you don't have that and from a video or you don't emphasize that even more weight you can look into Gnip if you're in the beauty industry apart from the pay-per-click and the landing page they do they have amazing amazing content for Instagram and Facebook and you can see all the ads there and what you can do is before you set out your campaign your your next way to get more customers you need to look into the different ad group so maybe you want to do a test so what we do in my in my agency for example is we would do about 18 audience's depending on the budget so we'll put about $5,200 and we try to get 20 to 30,000 impressions per per different ad groups and that's where we get to really maximize and really test so some of the metrics that we always look for in terms of optimizing is obviously the conversion if it converts then you gotta always use the audience secondly is cost per click unique link click so that's where if it's $3.00 per unique link like maybe it's not worth it for you so that's how you would leverage Facebook ad library to create content that would work a little bit better than without having any reference because your competitors are going to be successful or bigger than you for a reason and they're gonna be attracting new customers with one method that works so you can kind of use that and kind of shoot your arrows and see what happens when you do your content but obviously no content is gonna be fixed for everything so if let's say I'm shouting out to an audience of girls to sell hair products I don't do that I can't do that thank you for watching today please stay tuned to our channel where we will be creating more content for digital marketing especially on Facebook YouTube and LinkedIn so that small businesses like yourself can leverage social media and the Internet to create more sales and generate more leads till next time bye

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